Author

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Seánpaul is the founder and chief author of Marketing Pantry. He has a wide range of marketing experience dealing with start-up companies and SME’s gained through previously working for Enterprise Ireland and through the success of his own two ventures, University Resellers (UR) and consultancy business XY Consultancy.

Since completing both his Undergraduate of Business Studies and Masters of Marketing at Dublin City University Ireland, Seanpaul came up with the concept of Marketing Pantry. From studying subjects like Strategic Marketing Management, Consumer Behaviour, Advertising and Marketing Communications, Advanced Marketing Metrics, Brand Management, Next Generation Management, Global Marketing and Sustainability Marketing Seánpaul has built up a large repertoire of knowledge that could be shared with budding marketers and businesses. Recognising that there are many support sites for business start up companies, student forums and other disciplines there is also very little out there all in one place for those interested in marketing. With a passion for marketing and in particular the areas of branding and consumer insight Seánpaul aims to make Marketing Pantry one of the web’s leading go-to website’s for expertise and opinion on all things marketing.

“Quite often the support or help that entrepreneurs, business owners and students obtain online often proves to be the spark or foundation for many successful projects in the future. You hear one person’s insight and read another’s then that sparks one idea off another. Then the penny drops, What If. The next big idea.”

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